About Us

We Take Fun Seriously.

There’s a lot of serious gear out there. Gear built for summiting unclimbed peaks or surviving sub-zero blizzards.

But what about the rest of us?

Goggle Tan Club was born out of Crested Butte, Colorado. We wanted apparel that actually reflected why we showed up to the mountain in the first place: for the good times.

We aren't here to count our vertical feet or stress about aerodynamics. We’re here for the fresh turns, the wipeouts, the chairlift laughs, and the undeniable magic of happy hour and the après party.

The Mission

Goggle Tan Club is a lifestyle brand dedicated to bringing the fun back to snowsports. We deliver bold, humor-driven apparel and accessories that celebrate both the ride and the après.

Whether you’re a resort-town local, a weekend warrior, or the friend who just comes for the lodge beers, this club is for you.

What We Stand For

The Stoke: We build high-energy, character-driven designs that look as good on a bluebird day as they do at the dive bar.

The Community: Skiing and snowboarding might be individual sports, but après is a team effort. We make gear for the whole squad.

The Vibe: Playful, bold, energetic, inclusive, and always a little bit cheeky

Join the Club

There are no membership fees, no secret handshakes, and definitely no dress codes. If you’ve ever used a ski glove as a koozie or visited a mountain hut or shack, you’re already in.

See you out there.